Last updated22 October 2026
About this notice
Packaroo is responsible for the personal information described in this notice. It applies when you browse our website, request a quote or samples, place an order, upload artwork, contact us or join our mailing list.
What we collect
We may collect your name, business name, email address, phone number, delivery and billing details, order history, enquiry details, artwork and files you send us, and your marketing preferences. We may also receive basic technical information such as your device, browser, IP address and how you use our website.
How and why we use it
- To answer enquiries, prepare quotes and provide samples.
- To process, produce, store and deliver orders.
- To provide your password-free customer account, order history and reorder tools.
- To review artwork and communicate approvals.
- To operate, secure and improve our website and service.
- To meet legal, tax and accounting obligations.
- To send marketing where you have asked for it or where the law otherwise permits it.
Depending on the activity, we rely on performing a contract, taking steps at your request, our legitimate business interests, your consent or a legal obligation.
At checkout, you can choose whether to receive one reminder after delivery to help you reorder the same products and artwork. This is optional and does not affect important order emails. Every reminder includes a link to stop future reorder reminders, and we keep that preference so it is respected on later orders.
Who we share it with
We only share information where needed with trusted providers involved in payments, production, artwork, storage, delivery, website hosting, analytics and professional advice. We may also disclose information when required by law. We do not sell your personal information.
If information is transferred outside the UK, we use an approved safeguard where required.
How long we keep it
We keep information only for as long as it is reasonably needed for the purpose collected, including fulfilling orders, handling queries, maintaining production records and meeting legal or accounting requirements. Artwork and order records may be retained to make repeat orders easier unless you ask us to remove them and we have no reason to keep them.
Your rights
Depending on the circumstances, you may ask us to access, correct, delete or restrict your information, object to its use, receive a portable copy or withdraw consent. You can unsubscribe from marketing at any time. These rights are not absolute, but we will explain if an exception applies.
Cookies, analytics and advertising
Packaroo uses essential browser storage for product configuration, checkout and your cookie choices. A secure, HTTP-only account cookie keeps signed-in customers signed in for up to 30 days. This storage supports the service you request.
We also keep aggregate totals of successful public page requests to understand overall website use. These totals use no cookies, optional browser storage or visitor IDs. We store only the standard public page name, time period and count—not IP addresses, query strings, ad click IDs, full referrers or browser fingerprints in these totals. These totals do not identify individual visitors or count unique people. Optional website analytics and advertising choices remain separate.
Optional first-party website analytics, advertising with Meta and Google Ads measurement are three independent choices. Each is off until you explicitly select it in the cookie controls. An earlier analytics or Meta choice does not enable Google Ads measurement. Choose any or none, and use “Cookie settings” in the footer or order-confirmation page to change your choices.
If you choose website analytics, we collect first-party page visits, interactions and general engagement to improve Packaroo. These first-party analytics identifiers are separate from advertising identifiers.
If you choose advertising with Meta, and Packaroo’s Meta connection is configured, Meta Pixel and the server-side Conversions API can share public-page visits, product views, basket additions, customisation activity, successful contact enquiries and newsletter sign-ups, checkout starts and confirmed paid order value/currency with Meta Platforms for Facebook and Instagram ad measurement and advertising audiences. Meta can receive browser/device information, page information and advertising identifiers such as _fbp and _fbc. We do not include your name, email address, phone number, contact-form message, uploaded artwork or raw order references in these advertising events. New contact enquiries and newsletter sign-ups are reported only after they are saved, using a random event reference. Existing sign-ups and repeated submission requests do not create another form conversion. Order-confirmation URLs are cleared of checkout references before the advertising module can load. For an opted-in checkout, a short-lived consent receipt and Meta browser/click identifiers allow the payment-confirmation webhook to report a paid purchase even if you close the confirmation page. Browser and server copies use the same anonymous event reference to avoid duplicate purchases. These reporting records expire after seven days and are removed on the next scheduled cleanup, and withdrawing advertising permission cancels queued copies once the preference update reaches our server. Offline withdrawal updates retry when you return online.
If you choose Google Ads measurement, and Packaroo’s Google Ads conversion connection is configured, Google can receive ad-click identifiers, basket-addition events, successful contact enquiries, new newsletter sign-ups and confirmed paid purchase events to measure actions following Google ads. An earlier Google choice covered ad clicks and paid orders only. Basket additions, contact enquiries and newsletter sign-ups stay off until you confirm the expanded choice in the cookie controls. Your earlier permission remains active for its original scope until you save a new choice. The Google tag is held back until the separate Google choice is granted, using basic consent mode: no Google tracking script, Google cookies or measurement requests are sent before your choice. Purchase value is the actual paid total after discounts, including any tax, in the order currency; it is revenue, not profit. A pseudonymous order reference helps prevent duplicate purchase events. Basket and form events use independent random event references and are not assigned sales revenue. We do not include your name, email address, phone number, contact-form message, artwork or raw checkout reference in these measurement events. This choice does not enable Google Analytics, remarketing or personalised advertising. Rejecting or withdrawing Google Ads measurement stops new Google measurement events and clears Google _gcl* and _gac* cookies and related tracking storage controlled by this site. It does not undo information already sent to Google. Google’s handling of information is described in its Privacy Policy.
Rejecting or withdrawing Meta advertising permission stops new Meta advertising events from this site and clears the Meta cookies and related tracking records controlled by this site. It does not undo information already sent to Meta. Meta’s handling of information is described in its Privacy Policy. You can also remove stored website data through your browser settings.
